BTW’s

Editor’s note:
Each of Will Morgan’s posts will be turned into small blogs

BTW: Have you analyzed your customer data lately. What insights have changed and how will you change your marketing and/or product mix.
BTW:Just because you were creative does not mean you got the message across. The definition of communication is the transfer of understanding. #marketingadvice
BTW: make you are using Hashtags # for your tweets and post as they used for searching you out.
BTW: I just read a website 3 times and viewed a product video and still do not know what they do. = marketing fail. A focus group could have helped that. More on that later.
Focus groups…………
BTW: I completely recommend Focus groups. Even if they are small goups 2-4. If they are the demographic you will gain insights and maybe “buying” keywords.
BTW: make sure you treat your advertising agency like your marketing exectutives and NOT like Grubhub.
BTW: If you are using video for digital marketing, then be sure to get the brand and main point in the first 5-7 seconds. If not then its mostly wasted as I have allready clicked on.
BTW: Make sure you ask your Advertising Agency “What else should I or my company be doing to market better?” Then do the numbers and see if its profitable. #marketing #callyouradagency #advertisingagency